Cultus // Summer 2016
We are harmony. The unfiltered sun moves higher overhead, encircling us in shimmering heat distortion. We grasp hands in hands. With the world rippling and blurring to the horizon, this place, only here, is focused. All else falls away.
We are transformation. Aromatic smoke burns our eyes, intermixing with fine dust swept from a long-dry riverbed. Whirlwinds condense and release with exaltation, reaching higher toward the blinding sky.
We are power. Our lips whisper in parallel. We breathe in unison as our inhales grow deeper and our exhales grow sharper. In a shared voice, we rise to an ecstatic pitch. We are the expression of a new culture. We are destruction and creation, and together we are reborn.
The Cultus makeup campaign is the unifying expression of three essential shades, created as a shared experience of color for a sisterhood of all complexions. This natural lipstick set was created to embody the season of light in its vital moments of exuberance, tranquility and blissful freedom.
Oracle Forbidden Lipstick // At the center of a windswept valley, sun-warmed sand dunes morph and re-form in an eternal process of renewal. A dusk-hued flush of rose tints this warm beige, expressing modernism with ancient roots.
Whitethorn Enchanted Lip Sheer // A shade subtle yet powerful, a silent shifting of the fault line. This fleshy pink is quietly transformative as the ideal shade for amplifying the natural tone of your lips.
Devil's Claw Enchanted Lip Sheer // The gently shimmering, hallucinatory vision of a desert blossom. This is a warm red of striking vibrancy, brightened by the subtlest flecks of sunlit gold.