We had a plan to release a truly beautiful new product for April’s Moon Drop that we’ve been absolutely thrilled to share with you, a transformative color perfect for sunlight, warmer weather, outdoor festivals and the blooming of spring. But like so many other things right now, we have had to adapt as the world rapidly changes around us. We will unveil this new color at a later time, and we look forward to sharing chromatic magic with you once all of our lives return to some semblance of normal.

We have recently redirected 100% of our manufacturing capabilities to producing simple, effective hand sanitizer and are making it available with choose-what-you-pay pricing, with the option to purchase at our cost to make it for those who need it most. But we do still have most of our permanent colors in stock, and wanted to find a way to do good without taking production capacity away from Essential Hand Sanitizer as long as it is needed.

So we had an idea. We currently have inventory of The Alchemist Highlight Intensifier, which has consistently remained one of our bestselling products since its launch. This highlighter for your highlighters is unlike anything else, a dewy, glimmering topper that creates an effect like sunlight sparkling on seawater.

Our inventory is limited, but for every order placed on our site until Saturday 4/11 (or as long as we still have any left), we will donate a full $10.00 for every unit sold of The Alchemist Highlight Intensifier to the Los Angeles County COVID-19 Relief Fund. This fund is providing grants to address emerging needs in the community related to the coronavirus crisis such as school closures, homeless residents, health clinics and hardship assistance.

This fund is run by a wonderfully efficient organization, ensuring that the funds donated will do the most good possible for those who need help the most right now. With what we have available, we believe we can make a difference.

Click here to learn more about the LA County COVID-19 relief fund